The aim of the SAFELY TO THE FIRST JOB awareness campaign is to increase the awareness and readiness of young people entering the labour market for the first time, and thus to create the basic preconditions for reducing the occupational injury of this target group. Through active forms of prevention, education, promotion and educational events, the campaign aims to increase the level of OSH, help improve the attitudes and attitudes of young people – the future workforce on health and safety issues and increase the culture of safety and efficiency in all types of workplaces.

The awareness campaign was launched in 2020 with a pilot year for selected apprenticeship and study construction fields.

In 2023, the Agriculture thematic area expanded the range of disciplines.